Digital Marketing

Social media marketing is a blessing for small and medium-sized enterprises or SMEs. It is relatively easy to do and can be very inexpensive, therefore it can help level the playing field for these smaller companies in terms of marketing their brands online. An SME can have a social media presence that is as effective as a large company’s. But what if you haven’t started yet? Don’t worry—it’s definitely not too late! Here’s everything you need to know about getting started in social media marketing for your business. What is Social Media Marketing? Social media is a sort of catch-all term for various networks thatRead More →

We’ll safely assume that you and your business are using social media. You probably have Facebook, Twitter, Instagram, and Google Plus accounts. Maybe you post content daily to all of your accounts. But are you making the most out of them, and are you reaping the benefits? Discover the following eight commonly overlooked ways to make social media work for you. 1. Choose platforms wisely Even though multiple social media platforms exist, you don’t have to have an account for each one. Instead, think through your choices and choose the ones that make the most sense for the brand you are trying to promote. ForRead More →

For small businesses, online reviews are one of the best ways to get genuine customer feedback and an online version of “word of mouth” referral. Additionally, online reviews can improve your website’s visibility in search engine results for online searches with specific locations (also known as local search engine optimization). Once you correctly claim and optimize your Google My Business page, your company will stand a better chance of showing up in the local pack, which shows the top three results within your service area. The number of reviews and your star rating will be listed here In order to get these coveted reviews, youRead More →

A good business website is like having an extra employee—one who works 24/7 and can be the face of your company, give information, answer queries and even make sales. But what good does that do you if you aren’t getting visitors to your site? In this post we’ll cover thirteen of the many ways to drive traffic to your website. The Importance of Website Traffic Website traffic is both an important indicator and driver of business growth. It can help you to: • See how well your marketing is working • Gather insight about your audience to make decisions • Improve your SEO and searchRead More →