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QVERVIEW ; The Swift was the car which changed the hatchback dynamics in the Indian market when it was launched in 2005 and since then, it has single-handedly dominated the hatchback segment, being the top selling car in its segment, not by a small amount but by a huge margin. The Swift’s popularity and the fact that it was Maruti Suzuki’s best hatchback meant that the vehicle had to deal with more responsibilities, like competing in the premium hatchback space which has cars a segment above. Now to relieve the Swift of its duties in the premium hatchback space, Maruti Suzuki has bought in theRead More →

OVERVIEW; After tasting a huge success of Omni, the first van by Maruti Suzuki, in late 2001 it released the bigger sibling called “Versa” which was a clone of Suzuki “Every” sold in foreign markets. It’s commonly believed that support of popular personality as a brand ambassador could prove hit of the product in market. However, despite the fact that famous film actor Amitabh Bacchan was chosen to promote Versa in advertisements, the car didn’t proved any success in Indian Automobile Market and main reason being over-priced tag with bland styling. Now, with the new year, On 7th January Maruti Suzuki released good ol’ versaRead More →