Why Do Paid Search Ads Work?
“Online advertising, and in particular search advertising, is more effective than traditional advertising in terms of overall sales impact, primarily due to the strength of its cross effect on the offline channel.”1 Paid search ads are the mainstay of the online advertising world. The proof is in the numbers: in the first half of 2017 digital ad spend in the United States reached $40.1 billion (a year over year increase of 23%) with the search format accounting for 47% of total revenues2. The implication is that advertisers spent $19.1 billion in the first six months of 2017 on paid search ads, 18.4% more than theRead More →